Customer Complaints: bane or boon?
Do you have customer complaints ? Whenever I posed this question to senior leaders or business owners, a good majority of them shared that there might not be scope for complaints in their business but certain times customers might be sharing their feedback. In case further probed they tended to say that in the unlikely event of complaints, they definitely received the attention they deserved and so those complaints must have got resolved! In all these instances as above I had felt that those businesses did not have a clearly defined process for handling customer complaints. They didn't have any means of tracking customer complaints and their follow up status. Neither they had the opportunity of looking at the root causes and acting on them. They probably felt it important to cover up complaints for managing their reputation or image or customer perception. They believed acknowledging complaints and transparently addressing them could lead to loss of face, loss of customers, and...